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1 быт
м. тк. ед.1) ( уклад жизни) mode / way of lifeно́вый быт — new life, new mode of life; new conditions of life pl
2) ( повседневная жизнь) everyday lifeсце́ны из вое́нного быта — scenes from military life
дома́шний быт — family life
в быту́ — 1) ( в повседневной жизни) in everyday life 2) ( в домашнем хозяйстве) in household use 3) ( в разговорной речи) commonly, informally; in everyday language
в быту́ скро́мен (о человеке) — of modest character
••слу́жба быта — consumer services pl
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2 ambicioso
adj.ambitious, aspiring, determined, greedy.m.ambitious person, go-getter, high-flier, high-flyer.* * *► adjetivo1 (plan etc) ambitious; (persona) ambitious, enterprising► nombre masculino,nombre femenino1 ambitious person, go-getter* * *(f. - ambiciosa)adj.* * *ambicioso, -a1. ADJ1) (=que tiene ambición) ambitious2) pey (=egoísta) proud, self-seeking2.SM / F [gen] ambitious person; (=oportunista) careerist* * *- sa adjetivo1) < persona>a) ( codicioso) ambitious, overambitiousb) ( con empuje) enterprising, ambitious2) <proyecto/plan> ambitious* * *= ambitious, high-flying, aspiring, social climber, careerist, power-hungry.Ex. No attempt is made to provide any detailed familiarity with the entire range of operators; that would be too ambitious an aim for this modest account.Ex. I do have to add, however, that this rapid character drawing was a touch spoiled by the bathos of Slake's high-flying style.Ex. The idea was to give the 'best and most aspiring poor' the opportunity to improve; the not so good and less aspiring be damned!.Ex. New ideas are most likely to be introduced and pursued by 'social climbers'.Ex. The author discusses the differences between authentic publishers (those with the mind set of a professional) and the rest (who are regarded as greedy and vain careerists).Ex. Power-hungry politicians are creating havoc everywhere.* * *- sa adjetivo1) < persona>a) ( codicioso) ambitious, overambitiousb) ( con empuje) enterprising, ambitious2) <proyecto/plan> ambitious* * *= ambitious, high-flying, aspiring, social climber, careerist, power-hungry.Ex: No attempt is made to provide any detailed familiarity with the entire range of operators; that would be too ambitious an aim for this modest account.
Ex: I do have to add, however, that this rapid character drawing was a touch spoiled by the bathos of Slake's high-flying style.Ex: The idea was to give the 'best and most aspiring poor' the opportunity to improve; the not so good and less aspiring be damned!.Ex: New ideas are most likely to be introduced and pursued by 'social climbers'.Ex: The author discusses the differences between authentic publishers (those with the mind set of a professional) and the rest (who are regarded as greedy and vain careerists).Ex: Power-hungry politicians are creating havoc everywhere.* * *ambicioso -saA ‹persona›1 (codicioso) ambitious, overambitious2 (con empuje) enterprising, ambitious[ S ] se necesita joven ambicioso y dinámico enterprising o ambitious, dynamic young man or woman neededB ‹proyecto/plan› ambitious* * *
ambicioso◊ -sa adjetivo
ambitious;
( codicioso) overambitious
ambicioso,-a
I adjetivo ambitious
II sustantivo masculino y femenino ambitious person
' ambicioso' also found in these entries:
Spanish:
ambiciosa
English:
ambitious
- big
- go-getter
- less
- prodigious
- but
- unambitious
* * *ambicioso, -a♦ adj1. [persona] ambitious2. [proyecto, plan] ambitious♦ nm,fambitious person* * *adj ambitious* * *ambicioso, -sa adj: ambitious♦ ambiciosamente adv* * *ambicioso adj ambitious -
3 betont
I P.P. betonenII Adj.1. Silbe: stressed; diese Silbe ist schwach betont ohne Betonung this syllable is unstressed; mit leichter Betonung this syllable has a secondary stress2. fig. emphatic, deliberate; mit betonter Höflichkeit / Gleichgültigkeit with studied politeness / indifference; betonte Eleganz studied eleganceIII Adv. emphatically, deliberately; betont einfach strikingly simple; betont langsam und deutlich sprechen speak slowly and clearly, pronoucing each syllable; sie antwortete betont sachlich her answer was short and to the point; betont gleichgültig / uninteressiert etc. with studied indifference / with a studied lack of interest; sie gab sich betont lässig she was behaving with studied nonchalance* * *be|tont [bə'toːnt]1. adjHöflichkeit emphatic, deliberate; Kühle, Sachlichkeit pointed; Eleganz pronounced2. advknapp, kühl deliberately, pointedly, emphaticallysich betónt einfach kleiden — to dress with marked or pronounced simplicity
See:→ auch betonen* * *be·tontI. adj emphatic\betonte Eleganz pronounced [or studied] elegance\betonte Höflichkeit studied politeness\betonte Kühle/Sachlichkeit marked [or pointed] coolness/objectivityII. adv markedly* * *1.1) stressed; accented2) (bewusst) pointed, studied; deliberate, studied <simplicity, elegance>2.adverbial pointedly; deliberatelysich betont sportlich kleiden — wear clothes with a strong or pronounced sporting character
* * *B. adj1. Silbe: stressed;diese Silbe ist schwach betont ohne Betonung this syllable is unstressed; mit leichter Betonung this syllable has a secondary stress2. fig emphatic, deliberate;mit betonter Höflichkeit/Gleichgültigkeit with studied politeness/indifference;betonte Eleganz studied eleganceC. adv emphatically, deliberately;betont einfach strikingly simple;betont langsam und deutlich sprechen speak slowly and clearly, pronoucing each syllable;sie antwortete betont sachlich her answer was short and to the point;betont gleichgültig/uninteressiert etc with studied indifference/with a studied lack of interest;sie gab sich betont lässig she was behaving with studied nonchalance…betont im adj, zeigt, dass etwas besonders hervorgehoben wird:gefühlsbetont emotional;körperbetont figure-hugging, tight;leistungsbetont performance-driven, goal-oriented* * *1.1) stressed; accented2) (bewusst) pointed, studied; deliberate, studied <simplicity, elegance>2.adverbial pointedly; deliberatelysich betont sportlich kleiden — wear clothes with a strong or pronounced sporting character
* * *adj.accentuated adj. -
4 manner
1. n метод, способ; образ действийin this manner, in such a manner — таким образом
in the same manner as … — таким же образом, как …
the manner of his argument — то, как он аргументирует свою точку зрения
2. n манера; поведениеbedside manner — умение обращаться с больным; умелый подход к больному; врачебный такт
modest manner — скромное поведение; скромная манера держаться
3. n обычаи, нравы4. n воспитанность; хорошие манерыto have bad manners — не уметь себя держать ; быть невоспитанным
have you no manner? — вы что, не умеете вести себя?
where are your manners? — как ты себя ведёшь?; веди себя прилично!
have you forgotten your manners? — вы забыли, как надо себя вести?
5. n манерность6. n уст. сорт, родin a manner — до некоторой степени, в некотором смысле, так сказать
all manner of … — всякого рода …
7. n юр. похищенное имуществоСинонимический ряд:1. appearance (noun) air; appearance; aspect; bearing; carriage; demeanor; demeanour; deportment; look; mien; presence2. character (noun) character; guise; nature3. habit (noun) consuetude; custom; habit; habitude; practice; praxis; trick; usage; use; way; wont4. manners (noun) amenities; civilities; decorums; etiquette; manners; mores; proprieties5. method (noun) fashion; form; method; mode; modus; procedure; style; system; technique; tone; vein; wise6. order (noun) breed; caste; class; cut; description; feather; ilk; kind; lot; mould; order; persuasion; sort; species; stamp; stripe; type; varietyАнтонимический ряд:appearance; being; design; life; performance; proceeding; project; work -
5 take the tide at the flood
использовать удобный момент, воспользоваться удобным случаем [шекспировское выражение; см. цитату]Brutus: "...there is a tide in the affairs of men, Which, taken at the flood, leads on to fortune... " (W. Shakespeare, ‘Julius Caesar’, act IV, sc. 3) — Брут: "...В делах людей прилив есть и отлив. С приливом достигаем мы успеха... " (перевод М. Зенкевича)
After a few tentative and resultless undertakings in the way of highway robbery... he made one or two modest essays in horse-herding, and it was in the midst of a promising enterprise of this character, and just as he had taken the tide in his affairs at its flood, that he made shipwreck. (‘Nineteenth Century American Short Stories’, A. Bierce, ‘The Famous Gilson Bequest’) — После нескольких неудачных попыток совершить грабеж на большой дороге... мистер Бентли раз или два попробовал поработать пастухом, но, как раз когда его дела уже начали идти в гору, он вдруг потерпел крушение.
Brutus, the ordinator of the saying, took the tide at the flood, and it led him and his friends on to death. (H. Lawson, ‘The Rising of the Court’, ‘Mateship in Shakespeare's Rome’) — Брут создал выражение "с приливом достигаем мы успеха"; но именно этот успех привел его и его друзей к гибели.
Large English-Russian phrasebook > take the tide at the flood
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6 dominant
1. n доминанта, основной признак2. n зоол. лидер в группе животных3. a господствующий, основной, преобладающий4. a правящий, наиболее влиятельный5. a господствующий над местностью, возвышающийся6. a доминантный, доминирующий, основной7. a муз. доминантовый, относящийся к доминантеСинонимический ряд:1. ascendant (adj.) ascendant; master; outweighing; overbalancing; overbearing; overweighing; paramount; predominate; preponderant; prevalent; sovereign2. assertive (adj.) advantageous; aggressive; assertive; authoritative; bossy; imperious; lordly; powerful3. first (adj.) capital; cardinal; central; chief; first; foremost; key; leading; main; major; number one; preeminent; pre-eminent; premier; primary; prime; principal; star; stellar; top4. governing (adj.) commanding; common; controlling; dominating; governing; important; outstanding; predominant; prevailing; regnant; ruling; supremeАнтонимический ряд:bashful; disadvantageous; humble; minor; modest; obscure; reluctant; reserved; retiring; secondary; submissive; subordinate; unassuming -
7 pure
1. n поэт. чистота2. n кож. шакша, собачий помёт3. a чистый; беспримесныйpure wool — чистая шерсть, шерсть 100%
4. a чистокровный; чистый5. a чистый, ясный, отчётливый6. a однородный7. a правильный, соответствующий определённым нормам, безупречный8. a теоретический; отвлечённый9. a неиспорченный, безупречный, превосходный10. a невинный, непорочный, целомудренный, чистый11. a правдивый, честный, бескорыстныйpure upright character — правдивый, честный
12. a чистейший, полнейшийpure nonsense — абсолютная чепуха; чистый вздор
13. a абсолютный, полнейший14. a церк. неосквернённый15. adv чисто; без примесей16. adv уст. диал. совершенно, совсем, абсолютно17. v уст. чистить, очищать18. v кож. обрабатывать шакшойСинонимический ряд:1. abstract (adj.) abstract; conceptual; theoretical2. chaste (adj.) celibate; chaste; clean; decent; guileless; guiltless; honest; immaculate; innocent; modest; nice; sanitary; sinless; spotless; stainless; true; unalloyed; unblemished; uncontaminated; uncorrupted; undefiled; unstained; unsullied; untainted; upright; virginal3. good (adj.) blameless; exemplary; good; inculpable; irreprehensible; irreproachable; lily-white; righteous; unblamable; virtuous4. homogeneous (adj.) faultless; genuine; homogeneous; perfect; simple; unmodified5. pedigreed (adj.) pedigreed; purebred; thoroughbred6. straight (adj.) full-strength; neat; plain; straight; unblended; undiluted; unmixed7. total (adj.) absolute; all-out; arrant; complete; consummate; downright; neat; out-and-out; outright; plain; pure and simple; sheer; straight; thorough; thoroughgoing; total; unadulterated; unbounded; undiluted; unequivocal; unmitigated; unmixed; unqualified; unrelieved8. utter (adj.) all-fired; black; blamed; blank; blankety-blank; blasted; bleeding; blessed; blighted; blinding; blithering; blue; confounded; crashing; dad-blamed; dad-blasted; dad-burned; damned; dang; darn; dashed; deuced; doggone; double-distilled; durn; utterАнтонимический ряд:coarse; corrupt; defiled; dirty; dissolute; filthy; foul; gross; immodest; impure; indecent; indelicate; libidinous; mixed; practical; tainted -
8 simple
1. n собир. простой люд; беднота2. n простой человек; бедняк3. n простак, недотёпа4. n составляющее, ингредиент, составная часть, элемент5. a простой, нетрудный, несложный6. a несоставной, простой, с простой структурой; неразложимый7. a скромный, незатейливый, незамысловатый; непритязательный8. a простодушный, бесхитростный, наивный; искреннийto transmute a simple romantic narrative into a prose poem — сделать из бесхитростного романтического рассказа стихотворение в прозе
9. a простоватый, глуповатый, недалёкий10. a придурковатый11. a рядовой; простой12. a сущий, чистый; явный, очевидный13. a тех. простейший14. a мат. простой, элементарныйsimple debt — простой долг, долг из договора не за печатью
simple statement — простое утверждение; простой оператор
15. a геол. однородный16. a биол. контролируемый одним геномСинонимический ряд:1. asinine (adj.) asinine; brainless; dense; fatuous; foolish; ignorant; inane; insensate; mindless; nitwitted; senseless; shallow; sheepheaded; silly; soft; spoony; stupid; unintelligent; unwitty; weak-headed; weak-minded; witless2. clear (adj.) clear; intelligible; lucid; understandable; unmistakable3. customary (adj.) common; customary; ordinary; usual4. easy (adj.) easy; effortless; facile; light; royal; smooth; untroublesome5. informal (adj.) informal; unceremonious; unpretentious6. mean (adj.) humble; lowly; mean; undistinguished7. natural (adj.) artless; guileless; humble; inartificial; ingenuous; innocent; naive; natural; neat; simplehearted; sincere; unaffected; unartful; unartificial; unassuming; unschooled; unsophisticated; unstudied; untutored; unworldly8. plain (adj.) bald; discreet; dry; homely; inelaborate; modest; plain; unadorned; unbeautified; undecorated; unelaborate; unembellished; unembroidered; ungarnished; unornamented; unostentatious; unpretentious; unvarnished9. pure (adj.) absolute; perfect; pure; pure and simple; sheer; unadulterated; unalloyed; undiluted; unmitigated; unmixed; unqualified10. retarded (adj.) backward; dim-witted; dull; feebleminded; half-witted; imbecile; moronic; quarter-witted; retarded; simpleminded; slow; slow-witted11. uncomplicated (adj.) bare; elementary; mere; mild; rudimentary; simplex; simplistic; uncomplicated12. unimportant (adj.) immaterial; inconsequential; insignificant; nonessential; trifling; trivial; unimportant; unnecessary13. fool (noun) butt; chump; dupe; easy mark; fall guy; fish; fool; gudgeon; gull; mark; monkey; patsy; pigeon; sap; saphead; sucker; victimАнтонимический ряд:artful; artificial; complex; complicated; compound; connected; designing; difficult; double; elaborate; embellished; exacting; fancy; intelligent; worldly -
9 World War II
(1939-1945)In the European phase of the war, neutral Portugal contributed more to the Allied victory than historians have acknowledged. Portugal experienced severe pressures to compromise her neutrality from both the Axis and Allied powers and, on several occasions, there were efforts to force Portugal to enter the war as a belligerent. Several factors lent Portugal importance as a neutral. This was especially the case during the period from the fall of France in June 1940 to the Allied invasion and reconquest of France from June to August 1944.In four respects, Portugal became briefly a modest strategic asset for the Allies and a war materiel supplier for both sides: the country's location in the southwesternmost corner of the largely German-occupied European continent; being a transport and communication terminus, observation post for spies, and crossroads between Europe, the Atlantic, the Americas, and Africa; Portugal's strategically located Atlantic islands, the Azores, Madeira, and Cape Verde archipelagos; and having important mines of wolfram or tungsten ore, crucial for the war industry for hardening steel.To maintain strict neutrality, the Estado Novo regime dominated by Antônio de Oliveira Salazar performed a delicate balancing act. Lisbon attempted to please and cater to the interests of both sets of belligerents, but only to the extent that the concessions granted would not threaten Portugal's security or its status as a neutral. On at least two occasions, Portugal's neutrality status was threatened. First, Germany briefly considered invading Portugal and Spain during 1940-41. A second occasion came in 1943 and 1944 as Great Britain, backed by the United States, pressured Portugal to grant war-related concessions that threatened Portugal's status of strict neutrality and would possibly bring Portugal into the war on the Allied side. Nazi Germany's plan ("Operation Felix") to invade the Iberian Peninsula from late 1940 into 1941 was never executed, but the Allies occupied and used several air and naval bases in Portugal's Azores Islands.The second major crisis for Portugal's neutrality came with increasing Allied pressures for concessions from the summer of 1943 to the summer of 1944. Led by Britain, Portugal's oldest ally, Portugal was pressured to grant access to air and naval bases in the Azores Islands. Such bases were necessary to assist the Allies in winning the Battle of the Atlantic, the naval war in which German U-boats continued to destroy Allied shipping. In October 1943, following tedious negotiations, British forces began to operate such bases and, in November 1944, American forces were allowed to enter the islands. Germany protested and made threats, but there was no German attack.Tensions rose again in the spring of 1944, when the Allies demanded that Lisbon cease exporting wolfram to Germany. Salazar grew agitated, considered resigning, and argued that Portugal had made a solemn promise to Germany that wolfram exports would be continued and that Portugal could not break its pledge. The Portuguese ambassador in London concluded that the shipping of wolfram to Germany was "the price of neutrality." Fearing that a still-dangerous Germany could still attack Portugal, Salazar ordered the banning of the mining, sale, and exports of wolfram not only to Germany but to the Allies as of 6 June 1944.Portugal did not enter the war as a belligerent, and its forces did not engage in combat, but some Portuguese experienced directly or indirectly the impact of fighting. Off Portugal or near her Atlantic islands, Portuguese naval personnel or commercial fishermen rescued at sea hundreds of victims of U-boat sinkings of Allied shipping in the Atlantic. German U-boats sank four or five Portuguese merchant vessels as well and, in 1944, a U-boat stopped, boarded, searched, and forced the evacuation of a Portuguese ocean liner, the Serpa Pinto, in mid-Atlantic. Filled with refugees, the liner was not sunk but several passengers lost their lives and the U-boat kidnapped two of the ship's passengers, Portuguese Americans of military age, and interned them in a prison camp. As for involvement in a theater of war, hundreds of inhabitants were killed and wounded in remote East Timor, a Portuguese colony near Indonesia, which was invaded, annexed, and ruled by Japanese forces between February 1942 and August 1945. In other incidents, scores of Allied military planes, out of fuel or damaged in air combat, crashed or were forced to land in neutral Portugal. Air personnel who did not survive such crashes were buried in Portuguese cemeteries or in the English Cemetery, Lisbon.Portugal's peripheral involvement in largely nonbelligerent aspects of the war accelerated social, economic, and political change in Portugal's urban society. It strengthened political opposition to the dictatorship among intellectual and working classes, and it obliged the regime to bolster political repression. The general economic and financial status of Portugal, too, underwent improvements since creditor Britain, in order to purchase wolfram, foods, and other materials needed during the war, became indebted to Portugal. When Britain repaid this debt after the war, Portugal was able to restore and expand its merchant fleet. Unlike most of Europe, ravaged by the worst war in human history, Portugal did not suffer heavy losses of human life, infrastructure, and property. Unlike even her neighbor Spain, badly shaken by its terrible Civil War (1936-39), Portugal's immediate postwar condition was more favorable, especially in urban areas, although deep-seated poverty remained.Portugal experienced other effects, especially during 1939-42, as there was an influx of about a million war refugees, an infestation of foreign spies and other secret agents from 60 secret intelligence services, and the residence of scores of international journalists who came to report the war from Lisbon. There was also the growth of war-related mining (especially wolfram and tin). Portugal's media eagerly reported the war and, by and large, despite government censorship, the Portuguese print media favored the Allied cause. Portugal's standard of living underwent some improvement, although price increases were unpopular.The silent invasion of several thousand foreign spies, in addition to the hiring of many Portuguese as informants and spies, had fascinating outcomes. "Spyland" Portugal, especially when Portugal was a key point for communicating with occupied Europe (1940-44), witnessed some unusual events, and spying for foreigners at least briefly became a national industry. Until mid-1944, when Allied forces invaded France, Portugal was the only secure entry point from across the Atlantic to Europe or to the British Isles, as well as the escape hatch for refugees, spies, defectors, and others fleeing occupied Europe or Vichy-controlled Morocco, Tunisia, and Algeria. Through Portugal by car, ship, train, or scheduled civil airliner one could travel to and from Spain or to Britain, or one could leave through Portugal, the westernmost continental country of Europe, to seek refuge across the Atlantic in the Americas.The wartime Portuguese scene was a colorful melange of illegal activities, including espionage, the black market, war propaganda, gambling, speculation, currency counterfeiting, diamond and wolfram smuggling, prostitution, and the drug and arms trade, and they were conducted by an unusual cast of characters. These included refugees, some of whom were spies, smugglers, diplomats, and business people, many from foreign countries seeking things they could find only in Portugal: information, affordable food, shelter, and security. German agents who contacted Allied sailors in the port of Lisbon sought to corrupt and neutralize these men and, if possible, recruit them as spies, and British intelligence countered this effort. Britain's MI-6 established a new kind of "safe house" to protect such Allied crews from German espionage and venereal disease infection, an approved and controlled house of prostitution in Lisbon's bairro alto district.Foreign observers and writers were impressed with the exotic, spy-ridden scene in Lisbon, as well as in Estoril on the Sun Coast (Costa do Sol), west of Lisbon harbor. What they observed appeared in noted autobiographical works and novels, some written during and some after the war. Among notable writers and journalists who visited or resided in wartime Portugal were Hungarian writer and former communist Arthur Koestler, on the run from the Nazi's Gestapo; American radio broadcaster-journalist Eric Sevareid; novelist and Hollywood script-writer Frederick Prokosch; American diplomat George Kennan; Rumanian cultural attache and later scholar of mythology Mircea Eliade; and British naval intelligence officer and novelist-to-be Ian Fleming. Other notable visiting British intelligence officers included novelist Graham Greene; secret Soviet agent in MI-6 and future defector to the Soviet Union Harold "Kim" Philby; and writer Malcolm Muggeridge. French letters were represented by French writer and airman, Antoine Saint-Exupery and French playwright, Jean Giroudoux. Finally, Aquilino Ribeiro, one of Portugal's premier contemporary novelists, wrote about wartime Portugal, including one sensational novel, Volframio, which portrayed the profound impact of the exploitation of the mineral wolfram on Portugal's poor, still backward society.In Estoril, Portugal, the idea for the world's most celebrated fictitious spy, James Bond, was probably first conceived by Ian Fleming. Fleming visited Portugal several times after 1939 on Naval Intelligence missions, and later he dreamed up the James Bond character and stories. Background for the early novels in the James Bond series was based in part on people and places Fleming observed in Portugal. A key location in Fleming's first James Bond novel, Casino Royale (1953) is the gambling Casino of Estoril. In addition, one aspect of the main plot, the notion that a spy could invent "secret" intelligence for personal profit, was observed as well by the British novelist and former MI-6 officer, while engaged in operations in wartime Portugal. Greene later used this information in his 1958 spy novel, Our Man in Havana, as he observed enemy agents who fabricated "secrets" for money.Thus, Portugal's World War II experiences introduced the country and her people to a host of new peoples, ideas, products, and influences that altered attitudes and quickened the pace of change in this quiet, largely tradition-bound, isolated country. The 1943-45 connections established during the Allied use of air and naval bases in Portugal's Azores Islands were a prelude to Portugal's postwar membership in the North Atlantic Treaty Organization (NATO). -
10 zacht
1 [niet hard] soft3 [met betrekking tot het weer] mild4 [met betrekking tot handelingen] gentle5 [zachtaardig] gentle9 [voordelig] modest♦voorbeelden:deze zeep is zacht voor uw handen • this soap is gentle to your hands3 een zacht klimaat • a mild/temperate climate4 zacht koken • boil gently, simmer5 een zacht karakter • a gentle character/disposition7 met zachte stem • in a quiet/soft voicehet geluid zachter zetten • turn down the volume11 zachter rijden • ease up, slow down -
11 Morris, William Richard, Viscount Nuffield
[br]b. 10 October 1877 Worcester, Englandd. 22 August 1963 Nuffield Place, England[br]English industrialist, car manufacturer and philanthropist.[br]Morris was the son of Frederick Morris, then a draper. He was the eldest of a family of seven, all of whom, except for one sister, died in childhood. When he was 3 years old, his father moved to Cowley, near Oxford, where he attended the village school. After a short time with a local bicycle firm he set up on his own at the age of 16 with a capital of £4. He manufactured pedal cycles and by 1902 he had designed a motor cycle and was doing car-repair work. By 1912, at the Motor Show, he was able to announce his first car, the 8.9 hp, two-seater Morris Oxford with its characteristic "bull-nose". It could perform at up to 50 mph (80 km/h) and 50 mpg (5.65 1/100 km). It cost £165.Though untrained, Morris was a born engineer as well as a natural judge of character. This enabled him to build up a reliable team of assistants in his growing business, with an order for four hundred cars at the Motor Show in 1912. Much of his business was built up in the assembly of components manufactured by outside suppliers. In he moved out of his initial premises by New College in Longwall and bought land at Cowley, where he brought out his second model, the 11.9hp Morris Oxford. This was after the First World War, during which car production was reduced to allow the manufacture of tanks and munitions. He was awarded the OBE in 1917 for his war work. Morris Motors Ltd was incorporated in 1919, and within fifteen months sales of cars had reached over 3,000 a year. By 1923 he was producing 20,000 cars a year, and in 1926 50,000, equivalent to about one-third of Britain's output. With the slump, a substantial overdraft, and a large stock of unsold cars, Morris took the bold decision to cut the prices of cars in stock, which then sold out within three weeks. Other makers followed suit, but Morris was ahead of them.Morris was part-founder of the Pressed Steel Company, set up to produce car bodies at Cowley. A clever operation with the shareholding of the Morris Motors Company allowed Morris a substantial overall profit to provide expansion capital. By 1931 his "empire" comprised, in addition to Morris Motors, the MG Car Company, the Wolseley Company, the SU Carburettor Company and Morris Commercial Cars. In 1936, the value of Morris's financial interest in the business was put at some £16 million.William Morris was a frugal man and uncomplicated, having little use for all the money he made except to channel it to charitable purposes. It is said that in all he gave away some £30 million during his lifetime, much of it invested by the recipients to provide long-term benefits. He married Elizabeth Anstey in 1904 and lived for thirty years at Nuffield Place. He lived modestly, and even after retirement, when Honorary President of the British Motor Corporation, the result of a merger between Morris Motors and the Austin Motor Company, he drove himself to work in a modest 10 hp Wolseley. His generosity benefited many hospitals in London, Oxford, Birmingham and elsewhere. Oxford Colleges were another class of beneficiary from his largesse.[br]Principal Honours and DistinctionsViscount 1938; Baron (Lord Nuffield) 1934; Baronet 1929; OBE 1917; GBE 1941; CH 1958. FRS 1939. He was a doctor of seven universities and an honorary freeman of seven towns.Further ReadingR.Jackson, 1964, The Nuffield Story.P.W.S.Andrews and E.Brunner, The Life of Lord Nuffield.IMcNBiographical history of technology > Morris, William Richard, Viscount Nuffield
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